A study of dynamic joint promotion strategies in the distribution channel
This paper is concerned with the optimal decision problems for a class of dynamic joint promotions in the distribution channel. Here, the evolution of brand goodwill is allowed to be influenced by vertical joint promotions (VJP) and horizontal joint promotions (HJP). By applying the Hamilton–Jacobi–...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2018-01-01
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| Series: | Systems Science & Control Engineering |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/21642583.2018.1518167 |