It’s still the media. How professionalism in corporate communication influences the prioritisation of organizational environments
This article challenges the widely accepted understanding that corporate communication has been professionalised through its development from traditional press relations into integrated multi-stakeholder management. Based on a cross-cultural survey in Austria, Germany, Switzerland, Australia and Ind...
| Main Authors: | , , |
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| Format: | Article |
| Language: | deu |
| Published: |
Seismo Verlag
2017-10-01
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| Series: | Studies in Communication Sciences |
| Subjects: |