THE CONCEPT OF FLOW AS MEDIATING VARIABLES ON THE RELATIONSHIPS BETWEEN PERCEIVED USEFULNESS WITH REPURCHASE INTENTION
In the existing literature, studies rarely found in the context of mobile shopping incorporate the concept of flow in their research. This study aims to examine and analyze the role of the concept of flow in which three dimensions of flow are chosen, including flowconcentration, flow-control, and fl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2021-02-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/1946 |