Privacy concerns and online purchasing behaviour: Towards an integrated model

This study aims to analyze how privacy concerns about the Internet have an impact on the consumer's intention to make online purchases. A research model was developed establishing that this impact takes place via the connection of privacy concerns with the theories of trust and risk, the theory...

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Bibliographic Details
Main Authors: Nuno Fortes, Paulo Rita
Format: Article
Language:Spanish
Published: Elsevier 2016-09-01
Series:European Research on Management and Business Economics
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2444883416300134