Understanding domestic social media use among Chinese college students under the framework of uses and gratifications

Although China has the world’s largest population of social media users, little is known what drives Chinese users to adopt the country’s leading media platforms, like QQ, WeChat, and Weibo, and what gratifications are satisfied by using these fastest-growing sites. In light of the literature on the...

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Bibliographic Details
Main Author: Hua Pang
Format: Article
Language:deu
Published: Seismo Verlag 2018-11-01
Series:Studies in Communication Sciences
Subjects: