Understanding domestic social media use among Chinese college students under the framework of uses and gratifications

Although China has the world’s largest population of social media users, little is known what drives Chinese users to adopt the country’s leading media platforms, like QQ, WeChat, and Weibo, and what gratifications are satisfied by using these fastest-growing sites. In light of the literature on the...

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Main Author:	Hua Pang
Format:	Article
Language:	deu
Published:	Seismo Verlag 2018-11-01
Series:	Studies in Communication Sciences
Subjects:	social media uses and gratifications gratifications sought gratifications obtained college students china

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spelling	doaj-a26b48a92ba547eca5524fd04847627b2021-07-30T12:41:33ZdeuSeismo VerlagStudies in Communication Sciences1424-48962296-41502018-11-01181922https://doi.org/10.24434/j.scoms.2018.01.002Understanding domestic social media use among Chinese college students under the framework of uses and gratificationsHua Pang0TU Dresden, Institute of Media and CommunicationAlthough China has the world’s largest population of social media users, little is known what drives Chinese users to adopt the country’s leading media platforms, like QQ, WeChat, and Weibo, and what gratifications are satisfied by using these fastest-growing sites. In light of the literature on the uses and gratifications theory, the study explored the essential pattern of computer-mediated communication phenomena and interaction behaviors in Mainland China. In this exploratory study, 258 college students from Chinese universities were asked about their uses and gratifications of these social media sites. The factor analysis reveals five key dimensions relating to gratifications obtained from social media are identified: relationship maintenance, amusement, style, information seeking and sociability. Moreover, a hierarchical OLS regression analysis shows that there is a positive relationship between frequency of social media use and the needs of relationship maintenance and amusement. Furthermore, among the five socio-psychological values, the social related factor is revealed to be significantly and positively linked with spending time on the social media.social mediauses and gratificationsgratifications soughtgratifications obtainedcollege studentschina
collection	DOAJ
language	deu
format	Article
sources	DOAJ
author	Hua Pang
spellingShingle	Hua Pang Understanding domestic social media use among Chinese college students under the framework of uses and gratifications Studies in Communication Sciences social media uses and gratifications gratifications sought gratifications obtained college students china
author_facet	Hua Pang
author_sort	Hua Pang
title	Understanding domestic social media use among Chinese college students under the framework of uses and gratifications
title_short	Understanding domestic social media use among Chinese college students under the framework of uses and gratifications
title_full	Understanding domestic social media use among Chinese college students under the framework of uses and gratifications
title_fullStr	Understanding domestic social media use among Chinese college students under the framework of uses and gratifications
title_full_unstemmed	Understanding domestic social media use among Chinese college students under the framework of uses and gratifications
title_sort	understanding domestic social media use among chinese college students under the framework of uses and gratifications
publisher	Seismo Verlag
series	Studies in Communication Sciences
issn	1424-4896 2296-4150
publishDate	2018-11-01
description	Although China has the world’s largest population of social media users, little is known what drives Chinese users to adopt the country’s leading media platforms, like QQ, WeChat, and Weibo, and what gratifications are satisfied by using these fastest-growing sites. In light of the literature on the uses and gratifications theory, the study explored the essential pattern of computer-mediated communication phenomena and interaction behaviors in Mainland China. In this exploratory study, 258 college students from Chinese universities were asked about their uses and gratifications of these social media sites. The factor analysis reveals five key dimensions relating to gratifications obtained from social media are identified: relationship maintenance, amusement, style, information seeking and sociability. Moreover, a hierarchical OLS regression analysis shows that there is a positive relationship between frequency of social media use and the needs of relationship maintenance and amusement. Furthermore, among the five socio-psychological values, the social related factor is revealed to be significantly and positively linked with spending time on the social media.
topic	social media uses and gratifications gratifications sought gratifications obtained college students china
work_keys_str_mv	AT huapang understandingdomesticsocialmediauseamongchinesecollegestudentsundertheframeworkofusesandgratifications
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Understanding domestic social media use among Chinese college students under the framework of uses and gratifications

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