Revolutionised technologies for marketing: theoretical review with focus on artificial intelligence

Information technology and its implications have shown significant developments in the last decades. The internet revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of personalisation, marketing automation, neuromarketing, viral m...

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Bibliographic Details
Main Authors: Bahman Peyravi, Julija Nekrošienė, Liudmila Lobanova
Format: Article
Published: Vilnius Gediminas Technical University 2020-12-01
Series:Business: Theory and Practice
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