Negativní emocionální apely v reklamě: vizuální pozornost a vnímání
The main goal of this research is to analyse how Millennials perceive negative emotional appeals in audio-visual commercials. It is an important topic since these appeals can have a very significant effect on consumers and should not be used carelessly. The results bring interesting information usef...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | ces |
| Published: |
Vydavatelství ZČU v Plzni
2020-10-01
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| Series: | Trendy v podnikání |
| Subjects: | |
| Online Access: | https://drive.google.com/file/d/1SHE3nA8EKHFusA1iAavXFXJvoPjaKciF/view |