Going against the Herd: Psychological and Cultural Factors Underlying the 'Vaccination Confidence Gap'.

By far the most common strategy used in the attempt to modify negative attitudes toward vaccination is to appeal to evidence-based reasoning. We argue, however, that focusing on science comprehension is inconsistent with one of the key facts of cognitive psychology: Humans are biased information pro...

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Bibliographic Details
Main Authors: Matthew Browne, Patricia Thomson, Matthew Justus Rockloff, Gordon Pennycook
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2015-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4556675?pdf=render