Stereotypes in the perception of cross-border business partners (on the example of Podlasie entrepreneurs)
The aim of the study was to determine whether the Podlasie entrepreneurs think about neighboring nations (Belarusian, Lithuanian, Ukrainian and Russian) in a stereotypical way (ascribing to them certain negative characteristic) and, if that affects in any way the decision about cooperation. The theo...
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| Format: | Article |
| Language: | English |
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Sciendo
2016-06-01
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| Series: | Economics and Management |
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| Online Access: | https://doi.org/10.1515/emj-2016-0017 |