Modal coherence in specialised discourse: a case study of persuasive oral presentations in business and academia
The multimodal character of academic and business discourse has long been acknowledged. Several studies have brought to the fore the multimodal nature of academic and business genres, and have shown that spoken or written words are only one among the many resources available to convey meaning (Carte...
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| Format: | Article |
| Language: | deu |
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Asociación Europea de Lenguas para Fines Específicos
2019-05-01
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| Series: | Ibérica |
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| Online Access: | http://www.aelfe.org/documents/37_04_IBERICA.pdf |