Prégnance du carré sémiotique ou la trace de l’homme : une anthropologie
The aristotelician square of oppositions provided a foundation for work in logic, philosophy and theology for over two millennia. In our times, A.J. Greimas applied it to his theory of semeiotic, and practionners to corporate, product and brand communication and advertising. But, at the very time th...
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| Format: | Article |
| Language: | fra |
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Société Française de Sciences de l’Information et de la Communication
2017-08-01
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| Series: | Revue Française des Sciences de l’Information et de la Communication |
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| Online Access: | http://journals.openedition.org/rfsic/3054 |