Branding Serbia as a Tourist Destination on the Global Market
Destination branding has become one of the most popular contemporary topics, both among tourism practitioners and politicians, because there is strong evidence that strong national destination brand supports commercial brands in industries related to tourism. Therefore, factors that influence destin...
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| Format: | Article |
| Language: | English |
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University of Novi Sad
2014-04-01
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| Series: | Turizam |
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| Online Access: | http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1802_2.pdf |