A Verbal-Visual Intersemiotic Translation Model of Advertisement Slogans
This research departs from observations over messages contained in the advertisement slogans of consumer products, especially those using foreign languages. The aim was to find out if shifts have occurred in the translation processes of the slogans from one language to another. Data analysis was per...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Atma Jaya Yogyakarta
2019-06-01
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| Series: | Jurnal Ilmu Komunikasi |
| Subjects: | |
| Online Access: | http://ojs.uajy.ac.id/index.php/jik/article/view/1520 |