The Usage of 2D Codes in Marketing Practices

Barcodes, which are used for the labelling and identification of products, have been used as the foundation for the development of new symbols, two-dimensional barcodes (usually called 2D codes). These codes are capable of receiving large amounts of data in a small area, and data stored in them ca...

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Bibliographic Details
Main Authors: Toni Podmanicki, Davorin Turkalj
Format: Article
Language:English
Published: Faculty of Economics in Osijek 2011-07-01
Series:Ekonomski Vjesnik
Subjects:
Online Access:http://hrcak.srce.hr/file/105087