Increasing Consumer Engagement on Social Networks: Social Media Influencer’s Followers ‘Like’ to See a Face in a Post
Purpose – The purpose of the study was to test whether Instagram influencers can affect followers’ engagement using a simple modification to an Instagram post content. Design/Methodology/Approach – The study focused on the posts sampled from Croatian Instagram SMIs with more than ten thousand follo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2020-01-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/360930 |