CSR Activities and Their Impact on Brand Value in Food Enterprises in Slovakia Based on Foreign Participation

CSR Activities and Their Impact on Brand Value in Food Enterprises in Slovakia Based on Foreign Participation

This paper highlights the activity of corporate social responsibility (CSR) and its impact on brand value in food enterprises with and without foreign participation in Slovakia. Attention has been paid to all three pillars—People, Planet, Profit—and their communication in relation to customers, busi...

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Bibliographic Details
Main Authors: Zdenka Kádeková, Radovan Savov, Ingrida Košičiarová, Katarina Valaskova
Format: Article
Language:English
Published: MDPI AG 2020-06-01
Series:Sustainability
Subjects:
corporate social responsibility
brand value
communication
food enterprises
Online Access:https://www.mdpi.com/2071-1050/12/12/4856

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https://www.mdpi.com/2071-1050/12/12/4856

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