CREATION OF LOCAL WINES AS A METHOD OF FORMATION OF COMPETITIVE ADVANTAGES OF THE WINERY
The article proves the practicability of producing wine from local grapes for Ukrainian wineries. The substantiation is based on the construction of five levels of goods and consumer values. The fifth level is a wine that has a unique style: its character, temperament, expresses the peculiarities of...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Odessa national academy of food technologies
2018-10-01
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| Series: | Ekonomìka Harčovoï Promislovostì |
| Subjects: | |
| Online Access: | https://journals.gsjp.eu/index.php/fie/article/view/1059 |