Strategic orientation of Croatian companies: Blue or red oceans?
Contemporary markets are characterised by a strong struggle of competitors who strive for better market positions and greater market share. Because of the intensity of the clashes between competitors, they are often called red oceans. However, there are companies that left these well-established com...
| Main Authors: | , |
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| Format: | Article |
| Language: | srp |
| Published: |
State University of Novi Pazar, Novi Pazar
2019-01-01
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| Series: | Naučne publikacije Državnog univerziteta u Novom Pazaru |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2619-998X/2019/2619-998X1901046S.pdf |