From Kundun to Mulan: A Political Economic Case Study of Disney and China
This case study examines the Walt Disney Company’s foray in the Chinese market from a political economic perspective. It focuses on two film-related events: 1) the 'Kundun' incident in 1996 that displays the ideological confrontation between Disney and China in the post-Cold War era, and 2...
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Format: | Article |
Language: | English |
Published: |
Open Library of Humanities
2015-01-01
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Series: | The ASIANetwork Exchange: A Journal for Asian Studies in the Liberal Arts |
Subjects: | |
Online Access: | http://www.asianetworkexchange.org/articles/100 |