From Kundun to Mulan: A Political Economic Case Study of Disney and China

This case study examines the Walt Disney Company’s foray in the Chinese market from a political economic perspective. It focuses on two film-related events: 1) the 'Kundun' incident in 1996 that displays the ideological confrontation between Disney and China in the post-Cold War era, and 2...

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Bibliographic Details
Main Author: Hongmei Yu
Format: Article
Language:English
Published: Open Library of Humanities 2015-01-01
Series:The ASIANetwork Exchange: A Journal for Asian Studies in the Liberal Arts
Subjects:
Online Access:http://www.asianetworkexchange.org/articles/100