SIMULACRUM IN STATIC-DYNAMIC SCOPE OF THE SCREEN (a case study of polycode-multimodal texts of the Internet)

With onset of the computer and electronic revolution, with the expansion of the Internet the modern world culture is based not on the bookish, but on the screen form of the text existence. Heterogeneous texts have replace homogeneous texts. The most formed representatives of which are the movies and...

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Bibliographic Details
Main Authors: Yulia A Evgrafova, Olga I Maksimenko
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2018-12-01
Series:RUDN Journal of Language Studies, Semiotics and Semantics
Subjects:
Online Access:http://journals.rudn.ru/semiotics-semantics/article/viewFile/20141/16420