Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed RFM model
Customers segmentation and analyzing their behavior at fast moving costumer goods (FMGS) industries which deal with a large number of customers with a variety of characteristics causes the marketing activities to be targeted and leads to effective communication with the customers. Segmentation, a da...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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University of Tehran
2015-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_51674_db2550311acfb25d88359ab5cdd770dc.pdf |