Modern Marketing Instruments in the Advertising Campaign
The article considers topical issues of specifics of both marketing and advertising campaigns. The research is aimed at generalizing the methodical and practical aspects of the process of managing marketing instruments in the enterprise. Based on the information obtained from scientific sources, the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2020-04-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2020-4_0-pages-404_410.pdf |