Consumer ethnocentrism in transitional economies: Evidence from Serbia
This paper explores consumer ethnocentrism of young people among student population in the Republic of Serbia. The aim of the research is to examine whether there has been a growth in the level of consumer ethnocentrism among young people in Serbia given the increasingly adverse demographic and econ...
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Serbian Sociological Association, Belgrade
2017-01-01
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doaj-a47f095ce7e246a68196fb84ad24d3832021-04-02T05:14:56ZengSerbian Sociological Association, BelgradeSociološki Pregled0085-63202560-48802017-01-01511597910.5937/socpreg1701059K0085-63201701059KConsumer ethnocentrism in transitional economies: Evidence from SerbiaKragulj Dragana0Parežanin Miloš1Miladinović Slobodan2University of Belgrade, Faculty of Organizational Sciences, Belgrade, SerbiaUniversity of Belgrade, Faculty of Organizational Sciences, Belgrade, SerbiaUniversity of Belgrade, Faculty of Organizational Sciences, Belgrade, SerbiaThis paper explores consumer ethnocentrism of young people among student population in the Republic of Serbia. The aim of the research is to examine whether there has been a growth in the level of consumer ethnocentrism among young people in Serbia given the increasingly adverse demographic and economic situation as well exceptional political turbulences in the country. The research was conducted by surveying students at the University of Belgrade by applying the CETSCALE and factor analysis techniques. The obtained values of the CETSCALE indicate that consumer ethnocentrism is within the limits of moderate, but it shows a slight increasing trend compared to the previous research. Three sets of factors are recognized: ethical ethnocentrism, economic patriotism and radical consumer ethnocentrism. The factors indicate that different intertwined motives influence young people's choice to buy local products. Preferences of young Serbian towards buying local products are the result of socio-economic environment, as well as a current political climate in Serbia.http://scindeks-clanci.ceon.rs/data/pdf/0085-6320/2017/0085-63201701059K.pdfconsumerethnocentrismCETSCALEstudentSerbia |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Kragulj Dragana Parežanin Miloš Miladinović Slobodan |
spellingShingle |
Kragulj Dragana Parežanin Miloš Miladinović Slobodan Consumer ethnocentrism in transitional economies: Evidence from Serbia Sociološki Pregled consumer ethnocentrism CETSCALE student Serbia |
author_facet |
Kragulj Dragana Parežanin Miloš Miladinović Slobodan |
author_sort |
Kragulj Dragana |
title |
Consumer ethnocentrism in transitional economies: Evidence from Serbia |
title_short |
Consumer ethnocentrism in transitional economies: Evidence from Serbia |
title_full |
Consumer ethnocentrism in transitional economies: Evidence from Serbia |
title_fullStr |
Consumer ethnocentrism in transitional economies: Evidence from Serbia |
title_full_unstemmed |
Consumer ethnocentrism in transitional economies: Evidence from Serbia |
title_sort |
consumer ethnocentrism in transitional economies: evidence from serbia |
publisher |
Serbian Sociological Association, Belgrade |
series |
Sociološki Pregled |
issn |
0085-6320 2560-4880 |
publishDate |
2017-01-01 |
description |
This paper explores consumer ethnocentrism of young people among student population in the Republic of Serbia. The aim of the research is to examine whether there has been a growth in the level of consumer ethnocentrism among young people in Serbia given the increasingly adverse demographic and economic situation as well exceptional political turbulences in the country. The research was conducted by surveying students at the University of Belgrade by applying the CETSCALE and factor analysis techniques. The obtained values of the CETSCALE indicate that consumer ethnocentrism is within the limits of moderate, but it shows a slight increasing trend compared to the previous research. Three sets of factors are recognized: ethical ethnocentrism, economic patriotism and radical consumer ethnocentrism. The factors indicate that different intertwined motives influence young people's choice to buy local products. Preferences of young Serbian towards buying local products are the result of socio-economic environment, as well as a current political climate in Serbia. |
topic |
consumer ethnocentrism CETSCALE student Serbia |
url |
http://scindeks-clanci.ceon.rs/data/pdf/0085-6320/2017/0085-63201701059K.pdf |
work_keys_str_mv |
AT kraguljdragana consumerethnocentrismintransitionaleconomiesevidencefromserbia AT parezaninmilos consumerethnocentrismintransitionaleconomiesevidencefromserbia AT miladinovicslobodan consumerethnocentrismintransitionaleconomiesevidencefromserbia |
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