Stakeholder engagement to replace traditional activities in Reputation Management System: insights from Ukrainian food processing companies

Engaging stakeholders in reputation management processes in the digital economy, including through the use of their activity on the Internet and social networks, is a way to reduce the irrational reputation-support activity of the company’s management and staff. Given the empirical research data (so...

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Bibliographic Details
Main Author: Olena Derevianko
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2018-12-01
Series:Problems and Perspectives in Management
Subjects:
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/11270/PPM_2018_04_Derevianko.pdf