Mapping Generation Y Tourists’ E-Loyalty: A Sustainable Framework through Hierarchical Structure and Fuzzy Set Theory

Mapping Generation Y Tourists’ E-Loyalty: A Sustainable Framework through Hierarchical Structure and Fuzzy Set Theory

Generation Y (Gen Y) travel spending is set to soar and has enormous implications for hospitality firms’ economic sustainability. However, previous studies have failed to examine the hierarchical interrelationship between e-loyalty attributes in the presence of a hierarchical structure and linguisti...

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Bibliographic Details
Main Authors: Yeneneh Tamirat Negash, Massoud Moslehpour, Pei-Kuan Lin, Shao-Chun Chiu, Yung Yen Liu
Format: Article
Language:English
Published: MDPI AG 2021-04-01
Series:Sustainability
Subjects:
generation Y
tourism
e-loyalty
factor analyses
fuzzy set theory
decision-making trial evaluation laboratory
Online Access:https://www.mdpi.com/2071-1050/13/9/4767

Internet

https://www.mdpi.com/2071-1050/13/9/4767

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