Marketing Aspects of ISO System Implementation
The paper analyses the effects of the ISO system implementation and certification. It covers the aspects that are internal (managerial, personnel related) and external (mainly - marketing and sales related). Since there are differences between the ISO system implementation motivations and the actua...
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| Format: | Article |
| Language: | English |
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Vilnius University Press
2004-12-01
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| Series: | Ekonomika |
| Online Access: | https://www.journals.vu.lt/ekonomika/article/view/17346 |