Transparency and communication: Kipling’s six questions/ Transparencia y comunicación: las seis preguntas de Kipling

Transparency has become an object of desire for managers and companies, and it is one of the keys of organizational communication. However, it is often mistakenly understood as a mere form of disclosure, considering only one-way communication to the receiver. Shortcomings identified in definitions o...

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Bibliographic Details
Main Authors: Elisa Baraibar-Diez, María D. Odriozola
Format: Article
Language:English
Published: Universidad de Alicante 2015-07-01
Series:Revista Mediterránea de Comunicación
Subjects:
6W
Online Access:http://www.mediterranea-comunicacion.org/Mediterranea/article/view/172