From the Boardroom to the Farm Stand: Applying Principles of Retail Strategy to Facilitate Farmers’ Market Sustainability
There are few recent success stories in North American agriculture that match the growth of direct marketing. The number of farmers’ markets in the United States, for example, tripled from 1,755 in 1994 to 5,274 in 2009 (USDA, 2009). Despite this positive trend, recent research suggests that this d...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Thomas A. Lyson Center for Civic Agriculture and Food Systems
2016-10-01
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| Series: | Journal of Agriculture, Food Systems, and Community Development |
| Subjects: | |
| Online Access: | https://www.foodsystemsjournal.org/index.php/fsj/article/view/16 |