Greenwashing as a form of modern eco-marketing
The article analyzes development trends of ecological production traded internationally. It focuses on such forms of eco-marketing as greenwashing and highlights a set of tools that negatively affect the consumer perception of eco-products. It proposes a systematic approach to counter the greenwashi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research and Innovation Centre Pro-Akademia
2020-03-01
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| Series: | Acta Innovations |
| Subjects: | |
| Online Access: | http://www.proakademia.eu/en/acta-innovations/find-issueskw/all-articlestest/greenwashing-as-a-form-of-modern-eco-marketing/ |