Business model: unveiling the construct
This essay was developed based on a systematic literature review to identify the main definitions of business model as well as the elements that compose this construct. We analyzed 81 papers published in journals with scores above 1.5 according to Journal Citation Report (JCR) standards. We realized...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2015-09-01
|
| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/291 |