Diferencias de la adopción del comercio electrónico entre países

The aim of this paper is to examine the moderating effects in the adoption of e-commerce as the diffusion state in a country, emphasising the characteristics presented by each country according to the development of this commercial channel. Secondary exploratory data analysis showed primary relat...

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Bibliographic Details
Main Authors: Javier A. Sánchez Torres, Francisco-Javier Arroyo-Cañada
Format: Article
Language:English
Published: Konrad Lorenz Fundación Universitaria 2016-11-01
Series:Suma de Negocios
Subjects:
Online Access:http://www.elsevier.es/es-revista-suma-negocios-208-articulo-diferencias-adopcion-del-comercio-electronico-S2215910X16300015