Asserting Librarian Expertise and Value in Strategic Marketing Efforts
This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Marketing Libraries Journal
2019-08-01
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| Series: | Marketing Libraries Journal |
| Subjects: | |
| Online Access: | http://journal.marketinglibraries.org/summer2019/04_MLJv3i2_Column_Branding_Cordova_Ramsey.pdf |