The role of social media marketing in consumer behaviour

This article looks at recently published research on social media consumers. Five topics are highlighted: consumer digital culture, responses to digital advertising, the impact of social media on consumer behavior, mobile environments, and online rumors (WOM). The articles examines how consumers exp...

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Bibliographic Details
Main Authors: Ziyadin Sayabek, Doszhan Raigul, Borodin Alex, Omarova Aizhan, Ilyas Aigerim
Format: Article
Published: EDP Sciences 2019-01-01
Series:E3S Web of Conferences
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