The multiple mediation roles of trust and satisfaction in the effect of perceived corporate social responsibility on loyalty
Purpose – This study aims at investigating the effect of corporate social responsibility perceptions of local people living in Diyarbakır on bank loyalty in terms of banking services and the mediator roles of trust and satisfaction in this effect. Research methodology – Cronbach’s Alpha coefficie...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2021-03-01
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| Series: | Business, Management and Economics Engineering |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/BME/article/view/13362 |