Reward Crowdfunding: Who to Attract at the Beginning of the Campaign? An Analysis in Terms of Revealed Networks of Preferences
This research study combines the theoretical teachings of revealed preferences, signal theory and weak tie theory to better understand the dynamics at work at the beginning of a campaign and to explain its success. By identifying the revealed preferences of early backers through their common past co...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Association International de Management Stratégique (AIMS)
2021-09-01
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| Series: | M@n@gement |
| Subjects: | |
| Online Access: | https://management-aims.com/index.php/mgmt/article/view/4530/13802 |