CONCEPTUAL FOUNDATIONS OF THE COMPETITIVE ENVIRONMENT SEGMENTATION OF THE NATIONAL BANKING MARKET
The aggravation of banking competition requires banks to improve the systems of strategic orientation in the banking market as a basis for ensuring their competitiveness. In turn, the effectiveness of the bank competitive strategy depends on an objective assessment of the competitive environment and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2014-03-01
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| Series: | Економіка розвитку |
| Subjects: | |
| Online Access: | http://www.ed.ksue.edu.ua/ER/knt/ee141_69/e141vov.pdf |