PURCHASE INTENTION ON HALAL CULINARY FAST FOOOD IN YOGYAKARTA
The purpose of this research is to identify and determine the influence of halal factors on Purchase Intention through Subjective Norms. It also investigated which one factor among all variables that are investigated have the strongest influence. The study was taken from 139 respondents of Muslim co...
Universitas Muhammadiyah Yogyakarta
|Jurnal Ekonomi & Studi Pembangunan