The impact of the standardization of the NPD process on its efficiency
The purpose of this study is to examine the impact of the standardization of the new product development (NPD) process on its efficiency. A dilemma exists with regard to determining to what extent NPD processes should be standardized, in order to not hinder the operators during the performance of N...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2019-02-01
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| Series: | Journal of Business Economics and Management |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/JBEM/article/view/8318 |