Mapping audience engagement of cultural organizations

Audience engagement is a new strategic approach of cultural organizations when they aim to turn audience members to active participants and thus build their personal relationships with the organization. There are various suggestions how to make audience engagement stronger, but lack of evidence how...

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Bibliographic Details
Main Authors: Skaistė Jurėnė, Dalia Krikščiūnienė
Format: Article
Language:English
Published: Vilnius University Press 2019-12-01
Series:Vilnius University Open Series
Subjects:
Online Access:https://www.journals.vu.lt/open-series/article/view/18400