A Generational Cohort Study of the Relationship between Religious Intensity and Religious Assurance for the Purchase of Non-food Products
This paper reports on a study of a special market segment in Malaysia: a group of consumers labeled as the generational cohort of the Malaysian Gen Y consumers. The objective of this paper is to examine the influence of religion and intensity of religion in a consumer’s make up on the purchase inten...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2015-03-01
|
| Series: | International Journal of Economics and Financial Issues |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/ijefi/issue/31972/352299?publisher=http-www-cag-edu-tr-ilhan-ozturk |