PREDITORES DA INTENÇÃO DE RETORNO ÀS FEIRAS DE NEGÓCIOS: UM ESTUDO COM O PÚBLICO VISITANTE DA VI COSTA VERDE NEGÓCIOS DE ANGRA DOS REIS-RJ
The main objective of this paper is to identify the variables that predict the intentions of the visitors comeback to a business fair held in Angra dos Reis, Rio de Janeiro. The evaluation was conducted through a binary logistic regression model, applied to a cross-sectional sample composed by 277 v...
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| Format: | Article |
| Language: | English |
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Universidade Federal do Ceará
2012-12-01
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| Series: | Contextus |
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| Online Access: | http://www.contextus.ufc.br/index.php/contextus/article/view/262/149 |