Retail loyalty programs in malaysia: the relationship of equity, value, satisfaction, trust, and loyalty among cardholders / Mažmeninės prekybos lojalumo programos malaizijoje: nuosavas kapitalas, vertė, pasitenkinimas, pasitikėjimas ir lojalumas

Retail loyalty programs in malaysia: the relationship of equity, value, satisfaction, trust, and loyalty among cardholders / Mažmeninės prekybos lojalumo programos malaizijoje: nuosavas kapitalas, vertė, pasitenkinimas, pasitikėjimas ir lojalumas

This study examines loyalty programs in Malaysia in terms of perceived equity, value, program satisfaction, program trust, and store loyalty. A total of 400 questionnaires were collected from cardholders in Klang Valley, Malaysia. The hypotheses were based on social exchange and equity theories. Th...

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Bibliographic Details
Main Authors: Nor Asiah Omar, Syed Shah Alam, Norzalita Abdul Aziz, Muhamad Azrin Nazri
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2011-06-01
Series:Journal of Business Economics and Management
Subjects:
loyalty program
perceived equity
perceived value
satisfaction
trust
store loyalty
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/5023

Internet

https://journals.vgtu.lt/index.php/JBEM/article/view/5023

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