Retail loyalty programs in malaysia: the relationship of equity, value, satisfaction, trust, and loyalty among cardholders / Mažmeninės prekybos lojalumo programos malaizijoje: nuosavas kapitalas, vertė, pasitenkinimas, pasitikėjimas ir lojalumas
This study examines loyalty programs in Malaysia in terms of perceived equity, value, program satisfaction, program trust, and store loyalty. A total of 400 questionnaires were collected from cardholders in Klang Valley, Malaysia. The hypotheses were based on social exchange and equity theories. Th...
Main Authors: | Nor Asiah Omar, Syed Shah Alam, Norzalita Abdul Aziz, Muhamad Azrin Nazri |
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Format: | Article |
Language: | English |
Published: |
Vilnius Gediminas Technical University
2011-06-01
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Series: | Journal of Business Economics and Management |
Subjects: | |
Online Access: | https://journals.vgtu.lt/index.php/JBEM/article/view/5023 |
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