Netnography based on Incomplete Information: A New Approach in Analysis of Internet Users' Comments
Netnograghy as a new approach in social networks and Internet communications analyzes customers' suggestions and opinions in the form of comments. Making use utilization of quantitative techniques in order to analyze, detect the meaning and recognize the signals of mainly incomplete opinions of...
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doaj-a664aafabe5f4856ae03361aa32e56ad2020-11-24T21:15:44ZfasUniversity of TehranJournal of Information Technology Management 2008-58932423-50592017-06-019233335410.22059/jitm.2017.6106461064Netnography based on Incomplete Information: A New Approach in Analysis of Internet Users' CommentsReza sheikh0Hanieh shambayati1Golale vakili2Associate Prof., Industrial Engineering and Management, Shahrood University, Shahrood, IranMSc. in MBA, Faculty of Industrial Engineering and Management, Shahrood University, Shahrood, IranMSc. Student in Industrial Management, Shahrood University, Shahrood, IranNetnograghy as a new approach in social networks and Internet communications analyzes customers' suggestions and opinions in the form of comments. Making use utilization of quantitative techniques in order to analyze, detect the meaning and recognize the signals of mainly incomplete opinions of customers is vital for managers. In this paper, firstly by the aid of grounded theory method, the meaning and important criterions of user comments in mobile shopping sites have been recognized and then these criterions have been graded based on decision making by experts and fuzzy preference relations with incomplete information. Analyze of users' comments proved six parameters: price, beauty, process speed, screen quality, battery as well as camera are significant, and among them, based on fuzzy relations with incomplete approach, beauty with value of 0.27563 is of utmost importance for usershttps://jitm.ut.ac.ir/article_61064_9006c860feb9e1da4bc5d745d5a06854.pdfEthnographyIncomplete informationInternet usersNetnography |
collection |
DOAJ |
language |
fas |
format |
Article |
sources |
DOAJ |
author |
Reza sheikh Hanieh shambayati Golale vakili |
spellingShingle |
Reza sheikh Hanieh shambayati Golale vakili Netnography based on Incomplete Information: A New Approach in Analysis of Internet Users' Comments Journal of Information Technology Management Ethnography Incomplete information Internet users Netnography |
author_facet |
Reza sheikh Hanieh shambayati Golale vakili |
author_sort |
Reza sheikh |
title |
Netnography based on Incomplete Information:
A New Approach in Analysis of Internet
Users' Comments |
title_short |
Netnography based on Incomplete Information:
A New Approach in Analysis of Internet
Users' Comments |
title_full |
Netnography based on Incomplete Information:
A New Approach in Analysis of Internet
Users' Comments |
title_fullStr |
Netnography based on Incomplete Information:
A New Approach in Analysis of Internet
Users' Comments |
title_full_unstemmed |
Netnography based on Incomplete Information:
A New Approach in Analysis of Internet
Users' Comments |
title_sort |
netnography based on incomplete information:
a new approach in analysis of internet
users' comments |
publisher |
University of Tehran |
series |
Journal of Information Technology Management |
issn |
2008-5893 2423-5059 |
publishDate |
2017-06-01 |
description |
Netnograghy as a new approach in social networks and Internet communications analyzes customers' suggestions and opinions in the form of comments. Making use utilization of quantitative techniques in order to analyze, detect the meaning and recognize the signals of mainly incomplete opinions of customers is vital for managers. In this paper, firstly by the aid of grounded theory method, the meaning and important criterions of user comments in mobile shopping sites have been recognized and then these criterions have been graded based on decision making by experts and fuzzy preference relations with incomplete information. Analyze of users' comments proved six parameters: price, beauty, process speed, screen quality, battery as well as camera are significant, and among them, based on fuzzy relations with incomplete approach, beauty with value of 0.27563 is of utmost importance for users |
topic |
Ethnography Incomplete information Internet users Netnography |
url |
https://jitm.ut.ac.ir/article_61064_9006c860feb9e1da4bc5d745d5a06854.pdf |
work_keys_str_mv |
AT rezasheikh netnographybasedonincompleteinformationanewapproachinanalysisofinternetuserscomments AT haniehshambayati netnographybasedonincompleteinformationanewapproachinanalysisofinternetuserscomments AT golalevakili netnographybasedonincompleteinformationanewapproachinanalysisofinternetuserscomments |
_version_ |
1716744336552493056 |