Analyzing Customers of South Khorasan Telecommunication Company with Expansion of RFM to LRFM Model
Telecommunication Companies use data mining techniques to maintain good relationships with their existing customers and attract new customers and identifying profitable/unprofitable customers. Clustering leads to better understanding of customer and its results can be used to definition and decision...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Shahrood University of Technology
2019-04-01
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| Series: | Journal of Artificial Intelligence and Data Mining |
| Subjects: | |
| Online Access: | http://jad.shahroodut.ac.ir/article_1187_2c51c149ee9fdd0b4dc816a5ba235c0f.pdf |