Tourist perceptions of factors influencing destination image: a case study of selected Kimberley resorts.
Destination image is the sum of perceptual beliefs, knowledge, affective feeling, and total impression that a visitor holds about a particular destination, and it plays a critical role in determining purchase decisions in the destination-choice process, and the attractiveness of a destination. In or...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2018-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
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| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_27_vol_7_4__2018.pdf |