Marketing Household Water Treatment: Willingness to Pay Results from an Experiment in Rural Kenya

Despite increasing availability of household water treatment products, demand in developing countries remains low. Willingness to pay for water treatment products and factors that affect demand are not well understood. In this study, we estimate willingness to pay for WaterGuard, a dilute chlorine s...

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Bibliographic Details
Main Authors: Annalise G. Blum, Clair Null, Vivian Hoffmann
Format: Article
Language:English
Published: MDPI AG 2014-06-01
Series:Water
Subjects:
Online Access:http://www.mdpi.com/2073-4441/6/7/1873