The Impact of Employer Brand Equity Elements on Consumer Attitude to Service Brand
Increasing competition means that organisations are looking for new ways to ensure the equity of their brands, and due to the specifics of services, employees are undoubtedly one of the most important links in service brand equity creation, therefore consumer knowledge of employer brand and its equ...
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| Format: | Article |
| Language: | English |
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Vilnius University Press
2021-06-01
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| Series: | Vilnius University Open Series |
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| Online Access: | https://www.journals.vu.lt/open-series/article/view/24339 |