INTERNATIONALIZATION STRATEGIES: A CASE STUDY AT SMALL EXPORT COMPANIES
The purpose of this study is to identify the main internationalization strategies used by small manufacturers of hammocks. Our findings show that these export companies have up to 20 employees and their main internationalization strategy is exportation. This plan is carried out in 3 ways: indirect e...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Fumec
2009-04-01
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| Series: | Faces: Revista de Administração |
| Subjects: | |
| Online Access: | http://www.fumec.br/revistas/index.php/facesp/article/view/139 |